How to Submit Your WordPress Site to Google News: A Complete 2025 Guide

August 07, 2025 , ,


 

Why Google News Listing Can Elevate Your Digital Presence

Appearing in Google News isn’t just about extra traffic—it’s about securing authority, visibility, and credibility. For marketers communicating real-time insights—especially in dynamic industries like pharma—it provides faster discovery and stronger trust in your content.

1. Understand the Opportunity and Eligibility

Google News curates articles for its “Top stories” carousel and News tab. Being featured there:

Note: While submission isn’t always required, applying via the Publisher Center improves visibility and gives you control over branding and feeds.
WPBeginnerSearchLogistics

2. Prepare Your Tech and Editorial Foundations

  • Editorial Quality: Ensure original, timely, properly attributed content with bylines, timestamps, and author bios.

  • Site Structure: Include About and Contact pages, and minimize disruptive ads or paywalls. Ensure fast-loading, mobile-friendly, secure (HTTPS) design.
    Liquid WebKinsta®

These make your site trustworthy and indexable.

3. Generate a Google News Sitemap in WordPress

A Google News sitemap focuses only on recent news, aiding faster and accurate content indexing.

Recommended Tools:

  • All in One SEO (AIOSEO) — offers automatic, compliant News sitemap generation, advanced control, and metadata configuration.
    IsItWP - Free WordPress Theme DetectorAll in One SEO

  • XML Sitemap & Google News — a free plugin that produces a sitemap feed (e.g., sitemap-news.xml).
    Kinsta®

  • Yoast News SEO Add-on — premium extension for News sitemap functionality.
    Kinsta®

Ensure sitemaps only include content published within the past 48–72 hours.
SearchLogisticsWordPress.com

4. Submit via Google News Publisher Center

  1. Sign into the Google News Publisher Center and click Add Publication.

  2. Enter your site’s name, URL, language, and location, then verify ownership via Google Search Console.
    WPBeginnerLiquid Web

  3. Upload branding and visual styles: logo(s), fonts, concept design.

  4. Set up content sections using URLs or RSS feeds to create organized navigation tabs in the News app.

  5. Review all fields, fix missing information, and click Publish to submit for approval.
    Approval typically takes days or weeks.
    WPBeginnerThe Branding Agency

5. Keep Driving Long-Term Visibility

  • Publish consistently — fresh, newsworthy content boosts indexing frequency.

  • Monitor performance in Google Search Console under News-specific filters.

  • Iterate and optimize — improve page formatting, headlines, and schema markup for better visibility.
    Liquid Web

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