Marketing Explained: Definition, Core Functions, Utilities & the 7 Ps of Marketing
As a Marketer, I’ve often seen how misunderstood the concept of marketing can be. It’s frequently reduced to just advertising or sales, bu...Read More
Understanding the AIETA Model: Stages of Adopting New Products Effectively
What Is the AIETA Model? As a Marketer , I often rely on frameworks that clarify how innovations move from concept to action. The AIETA M...Read More
Forecasting for Product Launches: 10 Golden Rules for Pharmaceutical Success
Why Launch Forecasting Matters As a Marketer , I know that success in pharma often depends on anticipating demand accurately before launc...Read More
How to Calculate CAGR? A Simple Guide for Smart Growth Analysis
What Is CAGR — and Why It Matters As a Marketer , one of the most valuable metrics for analyzing growth—be it in revenue, prescriptions, ...Read More
Selling to Pharmacists: Essential Strategies for Medical Sales Reps – Part 1
Introduction As a Marketer , I recognize that connecting with pharmacists is different from classic physician selling. Pharmacists look f...Read More
Pharmacy Visit Strategy: Sell-In vs Sell-Out Tactics Explained – Part 2
Introduction As a Marketer , I’ve observed that visits to pharmacies shouldn't focus solely on pushing inventory (sell‑in). True and ...Read More
Marketing vs Selling: Key Differences and Real-World Applications
Introduction As a Marketer , I often encounter confusion between marketing and selling —especially in the complex pharmaceutical landsca...Read More
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